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Privacy & Cookies

This statement sets out the privacy and data protection policies of Ericka Waller on All references to ‘our’, ‘us’ or ‘we’ within this policy are deemed to refer to Ericka Waller.


This Privacy Policy was most recently revised in January 2022. This notice applies to any person that may have their data collected or processed by Ericka Waller. This may apply to you as an Ericka Waller customer, supplier or a visitor to our site. This Privacy Policy makes you aware of how and why your personal data will be used and how long it will usually be retained for. It provides you with certain information that must be provided under the General Data Protection Regulation ((EU) 2016/679) (GDPR). We may revise this Privacy Statement at any time.


Ericka Waller is the data controller. This means that we are responsible for deciding how we hold and use personal information about our Data Subjects in our obligation to comply with the General Data Protection Regulation ((EU) 2016/679) (GDPR). These obligations extend to all individuals for which we hold personal data, including those based within and outside of the EU.


Data protection principles

We will comply with data protection law and principles, which means that your data will be:

  • Used lawfully, fairly and in a transparent way

  • Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes

  • Relevant to the purposes we have told you about and limited only to those purposes

  • Accurate and kept up to date

  • Kept only as long as necessary for the purposes we have told you about

  • Kept securely


The personal information we may hold about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). There are "special categories" of more sensitive personal data which require a higher level of protection. In the course of activities covered by this privacy statement, we may collect, store, and use the following categories of personal information about you.

Your basic contact details, including:

  • Your name

  • Email

  • Phone number

  • Postal address

  • Information about your company

  • Job title

Records of your activity with Ericka Waller:

  • Website support queries and correspondence

  • Any consent for further marketing communications and preferences

  • Cookies to collect and store information relating to your usage of our website and web applications.


How we may collect your personal information

Ericka Waller may collect information about you in the following ways:

  • When you subscribe to our email marketing and/or provide your marketing preferences

  • When you contact us via phone or email

  • During general use of our website and web applications, via cookies

  • Research or other data validation activities to ensure that the personal information we hold is correct and up to date - this may add to and augment the personal information originally provided.


How we may use your personal information

Ericka Waller will use your personal information to provide services to you. You can request that we suspend our use of your personal data for these purposes at any time, although we may need to consider the rights and freedoms of other data subjects and our own obligations.


We will seek your explicit (opt-in) consent to be contacted by Ericka Waller, covering:

  • Direct marketing communications about Ericka Waller that may be of interest to you or your business

  • Using your quotes, likeness or otherwise for case studies produced for Public Relations purposes


How we will store your personal information

Ericka Waller takes the security of personal data extremely seriously, and has obligations under GDPR to provide appropriate protections for all the personal data it holds. Where necessary, and in common with other websites, we use SSL (Secure Sockets Layer) encryption to ensure that information provided to us is not visible to anybody else when in transit between your computer and our servers. You can tell when SSL is in use by the presence of a small “padlock” symbol in the status bar of your web browser.


Third-party service providers processing your personal information

Ericka Waller uses several third-party service providers for activities including data hosting, storage and processing. All our third-party service providers are required to take appropriate security measures to protect your personal information in line with our policies. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions.

The third-party service providers that will process your personal data will likely include the following:

  • Wix (where you have subscribed to our email marketing)

  • Google (email and shared document provider, website analytics)

  • Social and other channels such as but not limited to Facebook, Instagram, LinkedIn, Google Ads (online advertising)

We will have appropriate data sharing agreements with all third-party service providers. Any data processing services that are located in the US will be certified under the Privacy Shield agreement (


How we use cookies

Cookies are tiny text files stored on your computer when you visit certain web pages. These are also used to improve your experience of our site. We use cookies to keep track of your visit and to remember you when you return to our site. Please note that cookies can't harm your computer. They are widely used in order to make websites work, or work more efficiently.


If you don't wish to enable cookies, you'll still be able to browse the site. Most web browsers have cookies enabled, but see Managing cookies for help to turn them on should you need to. For further assistance in disabling Cookies visit or


Data retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.  Generally, we will keep your personal data for up to ten years after your most recent activity with us. After this period, your personal data will be removed from our systems and files.


Rights of access, correction, erasure and restriction

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your working relationship with us.

Under certain circumstances, by law you have the right to:

  • Request access to your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.

  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.

  • If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact Ericka Waller using the email address below.


Contacting us regarding your personal information

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.


We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.


If you have any questions about this privacy notice, or how we handle your personal information, please contact us.


You have the right to make a complaint at any time to The Information Commissioner's Office (ICO), the supervisory authority for data protection issues in the United Kingdom, or your local supervisory authority if you are located elsewhere.

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